About the Book
Are your webinars a ghost town? We have the antidote. There’s never been a better time to reinvent virtual events by transforming them into customer-centric experiences.
Reinventing Virtual Events reveals a new way to produce online experiences that are entirely interactive called “Customer-Centric Events.”
In this groundbreaking new book, you will learn how to turn your static webinars into hybrid go-to-market simulations that drive explosive attendance and revenue growth with your customer center stage.
Beyond drills and role-plays, we’ve leveraged our proven “simulation” model to build the hit event series GTM Games, one of the most disruptive yet commercially successful event series in B2B history.
We’ve moved from the prevailing static webinar format to an interactive “anything-can-happen” showstopper.
In under a year, we hit over 50K members, featured 120+ top GTM coaches, and partnered with 70+ sponsors like Gong, Drift, 6sense, Outreach, and ZoomInfo, making it one of the most successful virtual event series of all time.
Luminary coaches have included Mary Shea, Sangram Vajre, Sydney Sloan, Aaron Ross, Kevin Dorsey, and VCs like Kelly Ford Buckley (Edison Partners), Sean Sheppard (GrowthX), Doug Landis (Emergence Capital), and Jim Wilson (Costanoa Ventures).
GTM Games is the world’s 1st business-to-business simulation and competition. Compared to the CrossFit or the Olympics of B2B, it’s e-sports for GTM executives. Imagine, go-to-market, cross-functional, cross-training drills where salespeople do marketing and vice versa.