About the Book

Are your webinars a ghost town? We have the antidote. There’s never been a better time to reinvent virtual events by transforming them into customer-centric experiences.

Reinventing Virtual Events reveals a new way to produce online experiences that are entirely interactive called “Customer-Centric Events.”

In this groundbreaking new book, you will learn how to turn your static webinars into hybrid go-to-market simulations that drive explosive attendance and revenue growth with your customer center stage.

Beyond drills and role-plays, we’ve leveraged our proven “simulation” model to build the hit event series GTM Games, one of the most disruptive yet commercially successful event series in B2B history.
We’ve moved from the prevailing static webinar format to an interactive “anything-can-happen” showstopper.

In under a year, we hit over 50K members, featured 120+ top GTM coaches, and partnered with 70+ sponsors like Gong, Drift, 6sense, Outreach, and ZoomInfo, making it one of the most successful virtual event series of all time.

Luminary coaches have included Mary Shea, Sangram Vajre, Sydney Sloan, Aaron Ross, Kevin Dorsey, and VCs like Kelly Ford Buckley (Edison Partners), Sean Sheppard (GrowthX), Doug Landis (Emergence Capital), and Jim Wilson (Costanoa Ventures).

GTM Games is the world’s 1st business-to-business simulation and competition. Compared to the CrossFit or the Olympics of B2B, it’s e-sports for GTM executives. Imagine, go-to-market, cross-functional, cross-training drills where salespeople do marketing and vice versa.

The biggest long-term challenge businesses must deal with coming out of the pandemic is delivering growth numbers in a world where a company’s buyers and sellers no longer value in person at the same level they did in the past. Even as we return to normal after Covid we have seen 50% of in-person meetings replaced with virtual. How can companies generate the same results or better with the increased importance of virtual engagements?

seth-marrs

Seth Marrs

Research Director at Forrester

To get true engagement, companies need to do something different. Julia and Justin’s concept of Go-To-Market cross training has provided a new and engaging way to drive online engagement. Solving real-world problems through “GTM games” that had sales and marketing leaders trade places educated potential buyers by helping them understand and better collaborate with their sales and marketing counterparts. Doing this also exposed buyers to solutions they can invest in to help achieve their goals.

seth-marrs

Seth Marrs

Research Director at Forrester

This book is a must read for anyone looking to drive growth in this new post-pandemic environment. It will give you a practical guide on how to generate more value through virtual engagement by using a proven concept built by top thought leaders.

seth-marrs

Seth Marrs

Research Director at Forrester

About the Authors

Julia Nimchinski

Julia is an entrepreneur, former CMO, and Editor/Founder of GTM mag. She’s the CEO & Co-Founder of HYPCCCYCL.com. Julia invented the world’s first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built and scaled several successful B2B projects and writes prolifically about disruptive GTM trends.

Justin Michael

Justin has set records over the past decade for full cycle revenue creation in cutting edge AdTech / MarTech SaaS startups, both as an individual contributor and global team leader (leading teams of field-based and inside sellers). He also received a prestigious 10X Award from a top 20, Tier 1 VC backed, Seattle Startup. Justin’s acclaimed sales pipeline creation methodology – The Justin Michael Method™ – is used by some of the most successful ventures globally and has driven 100s of Millions in pipeline. He lives in California where he consults leading corporations on top of funnel revenue operations.